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13
一月 2016

洪雅慧老師歷年研究成果

洪雅慧

 

科技部研究計畫

  1. 洪雅慧 (2013-2016),「政治諷刺秀之收視動機探討以及收視頻率對於政治知識、政治效能以及政治憤世疾俗之影響」,計畫編號: NSC 102 – 2410 – H – 030 – 033 – SS2,2013-08-01~2016-07-31。
  2. 洪雅慧 (2011-2012),「微網誌、YouTube 之兩級傳播與政治犬儒主義、政治效能之關聯性研究」。計畫編號:NSC 100-2410-H-030-042,2011-08-01~2012-07-31。
  3. 洪雅慧(2008-2009),「候選人網站、部落格、電子郵件之創新抵制研究」,計畫編號:NSC 97- 2410-H- 030- 018- SSS,97/08/01-98/07/31。 

科技部研究計畫

  1. 洪雅慧 (2010-2011),“The impacts of new media and political socialization on Singapore’s young generation in politics.” (新加坡 “The 201X Election Project”之子計畫) 。擔任計畫之共同主持人。(The sponsor for “The 201X Election Project” is the Institute of Policy Studies, Lee Kuan Yew School of Public Policy,  National University of Singapore.)
  2. 洪雅慧 (2009),為新加坡南洋理工大學的「傳播與信息學院」執行研究計畫案:“A Study of Innovation Adoption and Resistance of the Political Related Websites and Blogs among Internet Users in Taiwan & Singapore.” 擔任計畫主持人,Wee Kim Wee School of Communication and Information, Nanyang Technological University。計劃編號:M61060002 GL707061 Special Project。 
  3. 洪雅慧 (2006),「2006年北、高兩市市長選舉政黨與候選人網站研究」,擔任計畫主持人,輔仁大學95學年度校內研究計畫案。
  4. 洪雅慧 (2005),「大台北地區公車LCD-TV妥善率調查報告」(2005),擔任執行協同主持人,由「柏泓媒體」委託。

 

廣告系畢展擔任指導老師:

  1. Mod’s Hair 產品之整合行銷傳播企畫案,2010-09-01~2011-05-31
  2. Addidas 運動鞋之整合行銷傳播企畫案,2010-09-01~2011-05-31
  3. Cold Stone 產品之整合行銷傳播企畫案,2010-09-01~2011-05-31
  4. Fasio 產品之整合行銷傳播企畫案,2010-09-01~2011-05-31
  5. Maybelline產品之整合行銷傳播企畫案,2010-09-01~2011-05-31
  6. Royal Elastics 運動鞋之整合行銷傳播企畫案,2009-09-01~2010-05-31
  7. KKBOX之整合行銷傳播企畫案,2009-09-01~2010-05-31
  8. 茶山房天然手工皂之整合行銷傳播企畫案,2009-09-01~2010-05-31

 

期刊論文

  1. Hong, Y. H. (2015). The role of Facebook, Plurk, and YouTube in the two-step and N-step flows of communication and the effect on political efficacy. Journal of International Communication, 22(1).
  2. Hong, Y. H. (2015). The impact of political satire show on people’s political knowledge, political efficacy, and political cynicism—Viewers vs. non-viewers in the 2014 Taipei Mayor Election. International Journal of Management and Applied Science, 1 (7):84-98.
  3. Hong, Y. H. (2015).The effects of political socialization in event marketing on the youth–A research of Three Little Pigs and Good Luck Charms campaigns in Taiwan’s 2012 Presidential Election. Asian Journal of Political Science, 23(2), 207-225.
  4. Hong, Y. H., Lin, T. T. C. & Ang, P. H. (2015). Innovation resistance of political websites and blogs among Internet users in Singapore. Journal of Comparative Asian Development, 14(1), 110-136.
  5. Hong, Y. H. (2014).Which one is more annoying? – Comparing the cognitive, affective and conative effects of button ads and pop-up ads. Journal of Business and Economics, 5(11): 2074-2084.
  6. Hong, Y. H. & Chang, R. (2013). To click? Or not to click? –A Study of the Innovation Resistance of Political Emails, Chinese Journal of Communication, 6(3), 305-324. (SSCI)
  7. 黃盟祺、洪雅慧、周巧弦 (2012),〈關鍵字廣告效果之研究─搜尋產品類型、認知需求與知覺風險之影響〉。《傳播與管理研究》,第十一卷第二期,頁39-80。
  8. 洪雅慧 (2009),〈北、高網路選民大不同?─媒介使用、媒介重要性評估與政治犬儒主義、投票行為之關連性研究〉。《東吳政治學報》,27(2):1-45(TSSCI期刊論文)。
  9. 洪雅慧 (2008),〈「整合行銷傳播」策略在網路選戰中之應用—以2006年台北市長選舉郝龍斌與謝長廷之對決為例〉。《傳播與管理研究》,7(2):1-41。
  10. 洪雅慧(2007)。〈網路電子郵件之「第三人效果」與「第一人效果」─以台灣「319槍擊疑雲」電子郵件散播為例〉,《新聞學研究》,90: 1-42(TSSCI期刊論文)。
  11. 洪雅慧(2006)。〈網路政治謠言之可信度以及轉寄行為研究─以「319槍擊疑雲」電子郵件散播為例〉,《傳播管理學刊》,7(1): 137-159。
  12. 洪雅慧(2006)。〈網路政治宣傳在台灣〉,《中華民國廣告年鑑2005~2006》,18: 83-88。
  13. Hong, Y. H., & Chang, R. (2002). Who’re on and why they’re there: A study of candidates’ web users in Taiwan.  Asian Journal of Communication,12(2). (SSCI)

 

研討會論文

  1.  Hong, Y. H. & Chang, R. (July, 2016).  The use motivation of political satire shows and the effects of viewing frequency on people’s political efficacy and political cynicism —take Mr. Brown Show as an example. Paper presented at the 2016 International Association for Media and Communication Research (IAMCR) Annual Conference. Leicester, U.K.
  2. Hong, Y. H., Lee, P. C. & Tsai, M. C. (July, 2015). Political satire show: its use motivation and the correlations between its viewing frequency and people’s political efficacy and political cynicism. The 4th International Symposium on Business and Social Science, July 20-22, at Sapporo Renaissance, Hokkaido, Japan.
  3. Hong, Y. H. & Chang, R. (June, 2015).The influence of political satire show on people’s political knowledge, political efficacy, and political cynicism—Viewers vs. non-viewers in the 2014 Taipei Mayor Election. First International Conference on Social Science, Economics and Humanities (ICSSEH), June 21, at Paris, France.
  4. Hong, Y. H., Lin, L. T. & Sang, T. H. (2014). The cognitive, affective and conative effects of Internet advertisements– Button ads vs. pop-up ads. 2014 International Conference on Business and Social Sciences (ICBASS), March 28-30, Tokyo, Japan.
  5. Hong, Y. H., Chang, R. & Benitez, M. (2013). The effects of political socialization in event marketing on the youth–A research of Three Little Pigs and Good Luck Charms campaigns in Taiwan’s 2012 Presidential Election. Paper presented at the 2013 International Association for Media and Communication Research (IAMCR) Annual Conference. “Crises, ‘Creative Destruction’ and the Global Power and
  6. Communication Orders.” Dublin, Ireland.
  7. 洪雅慧、周巧弦 (2012年10月),〈政治興趣、政治討論與政治犬儒主義─新加坡 vs. 台灣〉,新媒體時代的國際傳播:觀念與規則兩岸四地學術研討會,西安,中國。
  8. Lin, Trisha T.C. & Hong, Y. H. (October, 2011). Youth, new media, and political participation in the election.”Impact of new media on General Election 2011 conference”, Singapore.   
  9. Hong, Y. H. & Chang, Roland (July, 2011). A study of the innovation resistance of political related e-mails. “Cities, Connectivity & Creativity”,IAMCR Annual Conference, Istanbul, Turkey.
  10. Lin, Trisha T. C. & Hong, Y. H. (July, 2011). “Mobile TV adoption and content preferences:Perceptions of Internet users in Singapore,” “Cities, Connectivity & Creativity”,Istanbul,Turkey,IAMCR Annual conference, Turkey.
  11.  Hong, Y. H., Lin, T. T. C. & Ang, P. H. ( July, 2010). Spreading out the political information online and offline: A two-step model of the role of the Internet in communication flow in Singapore and Taiwan. International Association for Media and Communication Research (IAMCR) Annual Conference, 2010, Braga, Portugal.
  12. Hong, Y. H., Lin, T. T. C. & Ang, P. H. (July, 2010). Third-person effects on Singaporeans’ perception of censorship and information sharing toward online political information. International Association for Media and Communication Research (IAMCR) Annual Conference, 2010, Braga, Portugal.
  13. Hong, Y. H. (March, 2009). Different media, different impact? –Comparing Internet and traditional sources on political cynicism and voting behavior. Presented at the International conference– Emerging Mode of Communication: Technology Enhanced Interaction. Hong Kong.
  14. Hong, Y. H. (July, 2008). A study of the Innovation Resistance of Candidates’ Web Sites & Blogs. International Association for Media and Communication Research (IAMCR) Annual Conference, Stockholm, Sweden.
  15. 洪雅慧 (2006年 12月),〈「整合行銷傳播」在網路選戰中之應用—以2006年台北市長選舉為例〉,「數碼傳播與社會轉型:中華社會及其他地區之經驗國際研討會」論文,香港浸會大學,香港。

 

專書論文

  1. Hong Yah-Huei & Lin, Trisha (2015),Different but not that different: New media’s impact on young voters’ political participation. In the book “Battle for Hearts and Minds–New Media and Elections in Singapore.”(Singapore:World Scientific Publishing Co Pte Ltd,2015-09-01)
  2. Hong Yah-Huei (2012),Reject now, accept in the future? A study of innovation resistance to candidate websites & blogs. In the book “Media in the Swirl." Edited by Ravi, K. Dhar & Pooja, Rana .(New Delhi, India.:Pentagon Press,2012-08-01)
  3. 洪雅慧 (2006)。〈候選人網站之使用動機及使用者素描–以2002年台北市長選舉為例〉,《選舉過程中的傳播與策略研究》,頁343-372,雙葉書廊。

 

專書

  1. 洪雅慧 (2010),《網路競選傳播》,五南出版社,2010-05-01。
  2. 鄭自隆、洪雅慧、許安琪 (2005)。《文化行銷》,空中大學用書。 
  3. 陳尚永、洪雅慧、蕭富峰編譯 (2002)。《廣告學》,華泰文化事業公司出版。

 

講學與其他研究經歷

  1. 於日本立教大學 (Rikkyo University)社會學院(The College of Sociology)¸擔任客座教授,教授課程:“Special Topics in Marketing Communication,”2016。
  2. 於新加坡南洋理工大學 (Nanyang Technological University)傳播與信息學院 (Wee Kim Wee School of Communication and Information), 擔任其Internet Research Center之 Research Fellow, 2009。

 

演講

  1. Hong, Y. H. (2016). “Elections and the New Media: Dealing with the Digital Transformation Wave”. KONRAD ADENAUER SCHOOL FOR YOUNG POLITICIANS (KASYP) workshop on “Leadership in Campaigning.” Sheraton Grande Taipei, Taiwan 21st – 24th March, 2016.
  2. 洪雅慧 (2011),”網路公關與選舉”,世新大學,2011-05-06。
  3. Hong, Y. H. (2009). “Innovation Resistance of the Political Related Websites and Blogs among Internet Users in Singapore.” Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore.
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