期刊論文：

1.陳巧捷, Influencer marketing on Instagram: From schema-congruence to color-congruence,Information & Culture,2025-12-31

2.陳巧捷, Fashion Influencers Credibility on Instagram: The Stimulus-Organism- Response (SOR) Perspective, Journal of Stra-tegic Marketing,2025-04-30

3.陳巧捷, How does perceived value of gamification improve online learning effectiveness? The role of flow state, Interactive Learning Environments , 2024-12-11

4.陳巧捷, Color congruence on Instagram: the role of flow and aesthetic experience, Asia Pacific Journal of Mar-keting and Lo-gistics, 2024-11-14

5.陳巧捷, How product-background color combination in brand post affects product evaluation on Instagram, Visual Commu-nication Quar-terly, 2024-10-07

6.陳巧捷, Enhancing intrinsic learning motivation through gamifica-tion: a self-determination theory perspective, International Journal of Information and Learning Technology, 2023-10-24

7.陳巧捷, Understanding continuance intention to play exergames during the COVID-19 pandemic: hedonic and utilitarian aspects, Managing Sport and Leisure, 2023-08-03

8.陳巧捷, Learning flow and continuous intention toward online remote learning: An integrated framework, International Journal of Re-search in Educa-tion and Science, 2023-06-30

9.陳巧捷, 數位影音平台的廣告形式對廣告效果影響之研究, 電子商務研究, 2023-06-30

10.陳巧捷, Does gamification affect the en-gagement of exercise and well-being?, International Journal of Elec-tronic Com-merce Studies, 2023-03-30

11.陳巧捷, The influence of gamification elements in educational environments, International Journal of Game-Based Learning, 2023-01-30

12.陳巧捷, The influence of public health information sharing on social media during the early COVID-19 outbreak, Data Technolo-gies and Appli-cations, 2022-03-15

13.陳巧捷, Advertising content and online engagement on social media during the covid-19 epidemic in Taiwan, Journal of Marketing Communications, 2021-12-26

14.陳巧捷, 服務失誤、服務補救與顧客公開抱怨：植基於內容分析之實證研究, 行銷評論, 2013-12-30