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Huang, H. H. (2023).Exploring media multitasking behavior with motivation conflict theory International Journal of Advanced Studies in Humanities and Social Science, 12(4), pp. 317-323.

Huang, H. H. (2022). A Customer Decision Model with Combining the Variables of Regret and Satisfaction. Asian Journal of Current Research, 7(4), pp.7-12.( ISSN: 2456-804X)

Huang, H. H. (2022).Using RFM approach with PBL to course design. Journal of Science and Education, 3(1), pp1-12.

Huang, H. H.  (2022). Extending the Mind Share Model by Measuring Media Share of Voice. Journal of Multimedia Technology & Recent Advancements, 9(1), pp.18-22.

黃慧新(2022) 。禁忌與消費者行為研究:以住宿行為中的死亡禁忌為例。台灣管理學刊,第二十二卷第二期,頁45-60

黃慧新(2022) 娛樂性任務導向行銷傳播模式之建構。創新與經營管理學刊,第十一卷,頁1-14  

Huang, H. H. (2021).Using RFM model to construct customer value by making segment in different service industries. The Journal of Pervasive Technology, 1(1), pp.3-7.

Huang, H. H.  (2021).A New Model for Calculating Customer Lifetime Value on Monetary, Interpurchase Time and Retention. Journal of Production Research & Management, 11(2), pp.1-8.

Huang, H. H. (2021).The probability model of customer retention with measuring customers’ satisfaction. E-Commerce For Future & Trends,8(1), pp.31-34.(

Huang, H. H. (2021).A Measurement of Customer Satisfaction in Ecological Marketing. Journal of Global Ecology and Environment, 11(4), pp.1-5. 14.   

Huang, H. H. (2020).Exploring the Impact Variables of Team Learning. International Journal of Learning and Teaching, 6(1), pp.12-15. 16.    

Huang, H. H. (2019).The Consumers’ perceptive of Internet-of-Things: Exploring Users’ Acceptance and Purchase Behavior. Transactions on Networks and Communications, 7(5), pp.13-17.( ISSN:2054-74250)

Huang, H. H. (2019).Extending the queue question to customer purchase rate to predict the probability of customer inactive. American Journal of Data Mining and Knowledge Discovery, 4(1), pp. 53-56.( Jun. 24) 18.        Hui-Hsin, Huang (2019). A Model for Forecasting Material Demand with Its Previous Data. Journal of Advanced Management Science, 7(1), pp. 15-18. 19. 

Huang, H. H. (2018). Extending the Material Demand Model with Conditional Probability of Previous Information. International Journal of Administration and Governance, 4(4), pp.1-7.

Huang, H. H. (2018). Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation. International Journal of Hospitality & Tourism Management, 2(1), pp. 8-12.

Hui-Hsin, Huang (2018). Customer Behavior of Coffee Shop as a Lifestyle in Culture and Creative Industry. Journal of Social Sciences and Humanities,1(1), pp. 68-71.

Huang, H. H. (2018). The Constituent Variables of Mind Share. Communications, 6 (2), pp. 34-38.


Hui-Hsin, Huang, Chien Chung, Lee and Truong Anh Tai (2020). The Impact Factors of Customers Tourism Decision Making in Vietnam. Talent Education Seminar on Sustainable Development and Digital Innovation(2020SDDI) conference, in Taipei, Taiwan, December, 10, 2020.(ISBN 978-986-6758-75-1)

Hui-Hsin, Huang (2018).Considering Cost Balance to Predict Material Demand. 7thInternational Conference on Advanced Materials and Engineering Materials (ICAMEM2018) in Bangkok, Thailand, May 17-18, 2018