The precursor of the Department of Advertising and Public Relations was founded in 1971 as the Department of Mass Communication, which created the three sections of Journalism, Advertising, and Radio-TV in 1984. As demand for advertising specialists increased with the general economic development of the country, the Department of Advertising and Public Relations was set up independently in 1997, and became a part of the College of Communication in 2010 along with the Graduate Institute of Mass Communication, the Department of Journalism and Communication Studies, and the Department of Communication Arts.
In light of this history, the Department of Advertising and Public Relations has been nurturing talents for nearly two decades, and many of our alumni are acclaimed for making outstanding contributions to advertising and other related fields both at home and abroad.
Directions for Development
The following directions for the Department were determined after a balanced review of the availability of teaching resources, developments in the specialty and general demands of society:
- To nurture specialists who can apply theories of communication and marketing management to the field of advertising and public relations.
- To strengthen students' knowledge of digital communications and media by providing multimedia-related practical courses in keeping with technological developments.
- To cultivate in students a wide perspective in advertising and communication through enhanced analysis of advertising as a socio-cultural phenomenon.
- To improve students' ability of inter-discipline & integrating different specialties in order to meet the varied demands of a diverse society.
The Department aims to nurture well rounded and highly professional advertising, public relations and multimedia specialists from a holistic education approach.