移至主內容
葉正賢
副教授

專長:公共關係、社會企業、創業意圖、量化研究

聯絡資訊
信箱:ipchingyin@gmail.com
學經歷
國立臺灣大學生物產業傳播暨發展學系博士
香港中文大學企業傳播社會科學碩士
香港恒生大學銀行及金融工商管理學士(一級榮譽)

期刊論文:

1.葉正賢,社會創業意圖之系統性文獻回顧:整理其重要影響因素及理論、探討未來研究方向、測量其影響因素, 國科會計畫, 2024-07-31

2.葉正賢,Effect of digital literacy on social entrepreneurial intentions and nascent behaviours among students and practitioners in mass communication, Humanities & Social Sciences Communications, 2024

3.葉正賢, Product-based marketing strategies: Pork consumption in Taiwan and Japan, British Food Journal, 2024

4.葉正賢, Optimising the power of core resources used in Taiwanese controlled-environment mushroom industry business strategies through strategic alliances, International Food and Agribusiness Management Review, 2024

5.葉正賢,  Determinants of purchase intentions for social enterprise products: Online consumers’ perceptions of two agricultural social enterprises in Taiwan, Journal of Social Entrepreneurship, 2024

6.葉正賢, Igniting social entrepreneurial intentions: A model based on social awareness, Journal of Social Entrepreneurship, 2024

7.葉正賢, From green entrepreneurial intention to behaviour: The role of environmental knowledge, subjective norms, and external institutional support, Sustainable Futures, 2024

8.葉正賢, Do relational outcomes always generate willingness to pay for social enterprises’ products? The moderating effect of sustainability orientation, Kybernetes, 2024

9.葉正賢, Fostering social entrepreneurship in university students: The moderating role of entrepreneurial creativity, Studies in Higher Education, 2024

10.葉正賢, 鼓勵綠色和永續創業:以台灣和香港為例, 國科會計畫, 2023-07-31

11.葉正賢, 培養創立社會企業的能力和興趣:大眾傳播學生與從業人員之分析, 國科會計畫, 2023-03-31

12.葉正賢, Would customers of social enterprises become social entrepreneurs?, Managerial and Decision Economics, 2023

13.葉正賢, Encouraging students to become social entrepreneurs: Testing the moderation of entrepreneurial creativity, The 13th Asian Conference on Psychology & the Behavioral Sciences, 2023

14.葉正賢, Green entrepreneurial intentions and behaviours in Hong Kong and Taiwan: An extension of the theory of planned behaviour, 18th Academy of Innovation, Entrepreneurship, and Knowledge Conference – Innovation, knowledge and digitalisation: building trust to face today’s challenges, 2023

15.葉正賢, Enhancing social entrepreneurial intentions through outcome expectations, perceived social support, and social entrepreneurial self-efficacy: The moderating effects of sustainability orientation, International Journal of Social Psychology, 2023

16.葉正賢, Determinants of purchase intentions for social enterprise products: Online consumers’ perceptions of two agricultural social enterprises in Taiwan, Journal of Social Entrepreneurship, 2023

18.葉正賢, Tenacity in design entrepreneurship: How to stimulate entrepreneurial intention, International Journal of Technology and Design Education, 2022

19.葉正賢, Involvement theory with market segmentation: Effect of false functional food advertising on purchase intention, Foods, 2022

20.葉正賢, Optimizing Personality Traits and Entrepreneurial Creativity to Boost the Precursors of Social Entrepreneurial Intentions: Five Studies in Taiwan, Journal of Social Service Research, 2021

21.葉正賢, Determinants of social entrepreneurial intention: An alternative model based on social cognitive career theory, Nonprofit Management & Leadership, 2021

22.葉正賢, Effect of violation of social missions on public attitude towards a social enterprise crisis: Mediation of causal attribution and moderation of medium and framing of online articles, Journalism, 2021

23.葉正賢, In search of keys to unlock young design entrepreneurship, Design Journal, 2021