近五年期刊論文

1. Huang, H. H. (2025). A two steps model of media multi-tasking switch behavior and its performance. Media and Communication Review, 15(1), pp.1-16.
2. Huang, H. H. (2025). Customer segment model with the purchase frequency, recency and monetary amount. Marketing, 56(2), pp.113-122.
3. Huang, H. H. (2024/8/16). Predicting customer purchase monetary with advertising effect. Journal of International Business, Economics and Entrepreneurship. 9(2), pp.41-48.
4. Huang, H. H. (2024/8/14).A model of predicting customer defection with satisfaction and interpurchase time in MarTech framework. Journal of Management Sciences and Applications ,3(2), pp.240-250.
5. Huang, H. H. (2024). The motivation conflict and indecision behavior. Consumer Behavior Review,8(1), pp.1-7( e-254989).
6. Huang, H. H. (2024).Investigating the Influence of Indecision on Customer’s Decision Satisfaction. Journal of Management and Business Review, 21(1), pp.51-59.
7. Huang, H. H. (2023). Using artificial neural network method to construct 3H content model. Journal of Artificial Intelligence Research Advances, 10(2), pp.39-45.
8. Huang, H. H. (2023).Exploring media multitasking behavior with motivation conflict theory. International Journal of Advanced Studies in Humanities and Social Science, 12(4), pp. 317-323.
9. Huang, H. H. (2023). Expectation disconfirmation, ideal point and kano models of customer satisfaction: A comparison. Journal of Asian Social Science Research, 5(2) pp. 153-166.
10. Huang, H. H. (2023). Decision satisfaction and the evaluation of post purchase. Journal of Management and Science, 13(3), pp.5-8.
11. Huang, H. H. (2022). A customer decision model with combining the variables of regret and satisfaction. Asian Journal of Current Research, 7(4), pp.7-12.
12. Huang, H. H. (2022).Using RFM approach with PBL to course design. Journal of Science and Education, 3(1), pp1-12.
13. Hui-Hsin, Huang (2022). Extending the Mind Share model by measuring media share of voice. Journal of Multimedia Technology & Recent Advancements, 9(1), pp.18-22.
14. 黃慧新(2022) 。禁忌與消費者行為研究：以住宿行為中的死亡禁忌為例。台灣管理學刊(TSSCI) ，第二十二卷第二期，頁45-60。

15. 黃慧新(2022) 娛樂性任務導向行銷傳播模式之建構。創新與經營管理學刊，第十一卷，頁1-14 。

16. Hui-Hsin, Huang (2021).Using RFM model to construct customer value by making segment in different service industries. The Journal of Pervasive Technology, 1(1), pp.3-7.
17. Hui-Hsin, Huang (2021).A new model for calculating customer lifetime value on monetary, interpurchase Time and Retention. Journal of Production Research & Management, 11(2), pp.1-8.
18. Hui-Hsin, Huang (2021).The probability model of customer retention with measuring customers’ satisfaction. E-Commerce For Future & Trends,8(1), pp.31-34.
19. Hui-Hsin, Huang (2021).A measurement of customer satisfaction in ecological marketing. Journal of Global Ecology and Environment, 11(4), pp.1-5.

近五年研討會

1. Huang H. (2026) Taboo marketing in consumer behavior: a psychology & behavioral sciences perspective on hotel accommodation decisions. The Asian Conference on Psychology & the Behavioral Sciences 2026 Official Conference Proceedings (ISSN: 2187-4743), pp. 9-14 https://doi.org/10.22492/issn.2187-4743.2026.2(in Tokyo, Japan, March 22-27,2026.)
2. Hui-Hsin, Huang (2025).A prediction model of media multitasking performance. International Conference on Humanities Society and Culture (ICHSC-25), in Kyoto, Japan, September 9- 10, 2025.
3. Hui-Hsin, Huang (2025). A stochastic model to predict product placement marketing effect with three attributes demotions. International Conference on Online Advertising and Internet Marketing (ICOAIM-25), in Kuala Lumpur, Malaysia, July 10- 11, 2025.